World Leading Developmental Tool

After years of working with some of New Zealand & Australia’s Top Leaders, we know you are after one thing - actionable intelligence that delivers measurable results. MINDSET28 is the culmination of years of experience.
Start a conversation


Coaching is well known as a behavioural tool, but at ilume we are no longer satisfied with the notion that this will provide all the answers in today’s complex world.
By ilume’s standards, it is too one-dimensional.

The power of one-on-one ilume Executive Coaching cannot be underestimated. By helping to grow your mind, you will be able to access an elite level of leadership excellence that you never thought possible. We will assist you by illuminating a path to a whole new level of understanding, adaptability, agility, empathy and openness that will elevate you to your full potential.

Where traditional coaching focuses just on behavioural change (the horizontal or quantitative dimension) such as mental capacity and competence (what you know), our MINDSET28 framework opens you up to a new world of cognitive and social/emotional development (the vertical or qualitative dimension) such as mental growth, mental fluidity, capability and self-awareness (who you are). We believe that three-dimensional development is the future of executive coaching as modern leaders increasingly face greater uncertainty and complexity in their operating environments. By growing a bigger mind, you will be equipped with the tools, mindset and ability to overcome any challenges you face – now and in the future.


Development in organisations has been advancing in its application, particularly in the last fifteen years with the discovery that business and people performance is a result of more than just quantitatively measured skills and COMPETENCIES. Organizations are naturally good at measuring the ‘size of role’ by matching the requirements of the job with the skills and competencies an individual brings using one dimensional testing.
High performing organisations now also determine qualitatively measured CAPABILITY alongside competencies to ensure the size of role fits the ‘size of person’ through the application of two or three dimensional assessment. Advances in this work provide organisations a richer and more holistic approach to growing individual and collective performance.


MINDSET28 assesses what is called the ‘hidden dimensions’.
What makes you an adult is largely hidden from view. For one thing, development does not equal change nor is learning. Change and learning may have developmental effects, but they also may not. Therefore, this assessment will help you understand where you are developmentally by distinguishing between the three hidden aspects of how adults progress through time.

There is no shortcut for achieving progression through the stages of development. Mental growth is a multi-dimensional issue as we do not develop in one single dimension alone, but in several intertwined dimensions.

This assessment is based on two interviews and a questionnaire, and outlines the three complementary dimensions of the frame of reference from which you presently experience yourself and the world. The report details both your developmental profile and its tiein with the behavioural disposition you bring to your work and life. The report is meant to serve as a guide to further reflection on your way of approaching your goals at the present time.

With these three measures we will ask the question: “tell me how you position yourself social-emotionally and how you think, and I will tell you what kind of work you can do and what is your potential for further mental growth.”

Happy Clients

MINDSET28 is a developmental tool not a "putting you in a box" tool, so the difference is that for the first time it gives people a pathway for continuous improvement rather than just telling a person who they are and how they will be forever.

Mark Averill CEO and Senior Partner, PwC NZ

ilume has a refreshing approach to executive development coaching which leads to transformational change in business performance. Working in partnership with ilume has helped our people firm wide with their professional career and person
al aspirations. ilume really believes in what it teaches and how best to empower our people.

Bruce Hassell, Former Chief Executive Officer, PwC NZ

Whether you aspire to be a CEO or you simply want to be the best you can be, I believe ilume can be a guiding hand for you.

Aaron Ashby, Hub Manager Northern, Goodman Fielder NZ Ltd

It all starts with a conversation. A powerful conversation.

We only serve leaders and organisations we know we can help. Our time, like yours is valuable. We invite you to lock in a call with one of our principle coaches to see how we can bridge the gap from where you are to where you want to go.

Meet YOUR Team

We only attract the best and most diverse people, all of whom are internationally certified in Developmental Coaching Practice. As a group of passionate advocates, we are united in the cause of growing bigger minds in order to develop the world’s greatest leaders.

With a combined 100+ years of experience, we understand what it takes to move someone forward. Our work is tailored to the individual and the organisation.

Frequently asked questions

How is ilume changing the way coaching is done?

Coaching in business has been around since the early 90s, but surprisingly, it hasn’t evolved a lot since then. ilume is changing the way coaching is done via its unique approach which takes into consideration more dimensions of an individual. Coaching is well known as a behavioural tool, but at ilume we are no longer satisfied with the notion that this will provide all the answers to leaders of business in today’s more complex and ambiguous world.

Most coaching in the past and even today is based on behavioural change and coaching to change certain behaviours of a leader, but at ilume we think that is too one dimensional. Our leaders are made up of much more than just their behaviours! Our leaders are facing into greater uncertainty and can often feel as thought they are in over their heads and are facing a developmental challenging of growing a bigger mind.

Consequently, ilume decided to take a different approach, and in 2010, developed a robust, evidence-based coaching methodology that examines a person’s hidden dimensions that brings with it lasting developmental change and a recognition of a person’s true potential capacity for further growth. We call this approach MINDSET28.

We have been delivering this work in Australasia for over seven years and have established a new paradigm in executive development that high-performing organisations are talking about. Those who have worked with us tell us they have become smarter, more agile and ultimately have competitive advantage.

What should leaders expect when they work with ilume?

Prepare to be challenged – ilume provides a developmental tool that weaves together all the dimensions necessary for excellence in executive leadership and anyone coming on the journey is going to find out where they are placed right now in regards to how well placed they are to do the job.

All leaders must be prepared to commit to high-performing change – it’s part of what you sign up to in accepting the role. The work with ilume develops the leader quantitatively and qualitatively, so commitment over a period of time is essential. This is not a quick fix strategy to developing the best leaders.

Ultimately, particularly in the residential team leadership program, they will see increased drive, greater self awareness, clearer strategic thinking and a path to long-term life balance. Instead of life balance and high performance business competing against one another, it starts to work in harmony. Clients who work with us say it’s simple – they call it awesome transformational change.

What is the ilume MINDSET28 Developement Assessment?
MINDSET28 is a specific executive assessment and development tool created by ilume, and once carried out, provides the evidence required for a powerful and focused leadership development program done as a collective (such as a senior executive team) or individually. Having delivered this in the market for over six years, it has truly proven itself to be the gold standard in leadership development.

MINDSET28 takes a powerful and holistic view of the individual by balancing qualitative multi-dimensional frames through using three dimensions: cognitive, social emotional and behavioural, rather than the traditional one-dimensional approach (behaviour only). Our promise is to show the executive the potential of growing a bigger mind and a pathway to achieve that.

Click here to learn more

So what can MINDSET28 do for CEOs of major organisations?

We think this question can be best answered by the CEO of one of ilume’s foundation clients, PwC New Zealand. CEO and Managing Partner Mark Averill attributes their high performance culture to taking the majority of their partners through the MINDSET28 leadership development program.

A big strategic move for PwC as the program asks for the partners, who are the leaders and rainmakers of the business, to come away from the day-to-day delivery of client work and develop their leadership on a six-day residential program.

That said, Mark acknowledges that it has definitely given them sustainable competitive market advantage and the program had a hand in him eventually becoming the CEO of the organisation.

The empowerment that we saw when we spoke to some very technical partners at PWC really gave us the reassurance that this is the approach we should be using with more CEOs and senior leaders.

There are many development tools available to businesses today but nearly all are competency or behavioural-based assessments and for an organisation that relies entirely on talent and high performance culture, which PWC are, the MINDSET28 approach has proven to be the most effective.

Of the various personality profiling tools MINDSET28 is the only one that doesn’t put you in a box forever and we think that is really important. We have personally been through many of these assessments and they always leave you in a specific category for life, but that’s just not realistic.

Actually, it’s a worrying message that leaders are unable to develop any further. MINDSET28 is a developmental tool, not a “putting you in a box” tool, so the difference is that for the first time it gives people a pathway for continuous improvement rather than just telling a person who they are and how they will be forever.